11 Fold
Why we supported it
11fold imagines a world where work fuels both business success and human fulfillment, where employees feel energized and alive rather than burnt out and stuck. In this world, companies recognize that their employees are intelligent customers who subscribe to the product of work itself, and they design work with the same intentionality they bring to their external products and services.
11fold is bringing that vision to life. Through its innovative "multi-sided management" philosophy and practice, it is helping companies fundamentally reframe how they think about work—not as something to extract productivity from human capital, but as a product to be designed for the people who experience it every day. Its goal is to align the energy of people with the purpose of companies, creating lasting transformation where both employees and bottom lines flourish.
Problem:
Organizations are facing an unprecedented crisis of disengagement and burnout. Globally, nearly half of professionals are planning to leave their jobs, and more than half report feeling burnt out but stuck. In the US alone, 45 million people quit annually. Yet turnover is merely a symptom of a deeper issue: work itself is poorly designed. Traditional management approaches treat employees as human capital to be acquired and made productive through training and incentives—a century-old mindset that no longer serves modern organizations or their people.
Root Cause:
Companies fundamentally misunderstand their relationship with employees. They fail to recognize that employees are customers who choose to subscribe to the work they offer, and that all companies are therefore multi-sided businesses with employees forming one critical side. Without this perspective shift, organizations continue using outdated management practices that drain motivation rather than spark it. 11fold seeks to change that. By reframing work as a product, equipping managers and teams to build better work, and coaching organizations through this transition, 11fold helps companies design work with intention. Led by a team with deep experience at Google, Cisco, and Xilinx—including CEO Dart Lindsley, creator of the multi-sided management philosophy—11fold is pioneering a new approach where well-designed work becomes a multiplier, driving both employee engagement and business results.