Enso Circular Marketplace
by Naomi Stone
Why we supported it
Enso Circular Marketplace is creating a world where waste doesn't exist—only resources in transition. This platform embodies the cradle-to-cradle economy in action, transforming today's linear "take-make-dispose" model into a regenerative cycle of continuous value.
By connecting waste-generating companies with businesses that can transform that waste into valuable raw materials, Enso doesn't just reduce waste, it eliminates entire waste streams. Imagine an industrial ecosystem where every byproduct becomes someone else's input, where "waste" is simply a resource waiting to be redirected. When every company taps into this network, we move from managing waste to designing it out of existence entirely.
Problem:
For decades, industrial waste has poisoned our air, water, and soil—causing irreversible environmental damage and devastating health consequences for communities worldwide. The core issue? Companies lack viable pathways to safely dispose of hazardous materials, leading to improper dumping, incineration, and landfilling.
But here's the paradigm shift: What if disposal wasn't necessary at all?
Root Cause:
Most approaches to industrial waste focus on mitigation—making pollution slightly less harmful. Enso takes a fundamentally different approach: elimination through upcycling.
Enso doesn’t just manage the symptoms of a broken system. They are redesigning the system itself, transforming pollution at its source into high-value raw materials. Every ton of waste redirected through Enso is a ton that never enters our landfills, oceans, or atmosphere—it simply continues its journey as a productive resource in a closed-loop economy.
This isn't waste management. This is waste transformation.